Innovation and Entrepreneurship

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.

First sentence: Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.

Year

1986

Language

English

Publisher

Collins

Editions

25

Pages

288

ISBN

9780060851132

Data source: Wikidata