Innovation by Design
Gerard H. Gaynor · 2002
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About the book
"Gus Gaynor's Innovation by Design is a guide to becoming an organization that creates economic value through companywide innovation. Treating innovation from a systems perspective, the book demonstrates that developing an innovative organization comes from understanding a coherent set of principles and guidelines, and provides the fundamental ground rules to transform a corporate culture into one that values originality and provides the proper support for new and valuable ideas."--BOOK JACKET.
Book details
- Year
- 2002
- Language
- English
- Publisher
- American Management Association
- Editions
- 1
- Pages
- 302
- ISBN
- 9780814406960
Data source: Wikidata
