Inside city tourism
John Heeley · 2011
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About the book
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t.
Book details
- Year
- 2011
- Language
- English
- Series
- Aspects of tourism
- Publisher
- Channel View Publications
- Editions
- 1
- Pages
- 167
- ISBN
- 9781845411718
Data source: Wikidata
