Inside the TornadoGeoffrey A. Moore
Inside the Tornado
Geoffrey A. Moore · 1995
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About the book
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
First sentence: At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.
Book details
- Year
- 1995
- Language
- English
- Publisher
- HarperBusiness
- Editions
- 11
- Pages
- 272
- ISBN
- 9780887308246
Data source: Wikidata
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