Integrating corporate communications
James L. Horton · 1995
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About the book
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.
Book details
- Year
- 1995
- Language
- English
- Publisher
- ABC-CLIO, LLC
- Editions
- 1
- ISBN
- 9781282429178
Data source: Wikidata
