Internal Marketing
Richard Varey · 2000
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:· social model of marketing· human resource management perspective· marketing and service management· quality managementorganisational development· corporate identity, image and reputation· corporate communication
Book details
- Year
- 2000
- Language
- English
- Publisher
- Routledge
- Editions
- 7
- Pages
- 311
- ISBN
- 9780415213189
Data source: Wikidata