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International marketing

Philip R. Cateora, John M. Hess · 2016

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About the book

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

Book details

Year
2016
Language
English
Publisher
McGraw-Hill Education
Editions
5
Pages
662
ISBN
9781259253065

Data source: Wikidata

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