Stanley J. Paliwoda
International marketing
Stanley J. Paliwoda, Michael J. Thomas · 1998
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The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
Book details
- Year
- 1998
- Language
- English
- Publisher
- Butterworth-Heinemann
- Editions
- 1
- Pages
- 544
- ISBN
- 9780750622417
Data source: Wikidata
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