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International marketing strategy

Isobel Doole, Robin Lowe · 1999

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About the book

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Book details

Year
1999
Language
English
Publisher
Intl Thomson Business Press
Editions
6
Pages
592
ISBN
9781861524720

Data source: Wikidata

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