Frank M. Go
International place branding yearbook 2010
Frank M. Go, Robert Govers · 2010
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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 3
- Pages
- 234
- ISBN
- 9780230298095
Data source: Wikidata
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