Internet business models and strategies

"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.

Year

2001

Language

English

Publisher

McGraw-Hill Companies

Editions

2

Pages

384

ISBN

9780072397246

Data source: Wikidata