Internet direct mailStevan Roberts
Internet direct mail
Stevan Roberts, Robert W. Bly, Michelle Feit, Steve Roberts · 2000
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About the book
"Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--BOOK JACKET.
Book details
- Year
- 2000
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 4
- Pages
- 352
- ISBN
- 9780658001369
Data source: Wikidata