Internet Resources and Services for International Marketing and Advertising

"Over 150 countries and regions are covered in this guide, which includes more than 2,000 Web sites with information on international marketing and advertising. Included resources and services provide information on the advertising and marketing industries of a country, as well as related marketing sub-specialities, including: direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging." "Internet resources were selected based on relevance, whether the site's development or maintenance was handled by organizations with the necessary resources (mainly government agencies, businesses, colleges, and universities), and content and assessibility. Focus is placed on sites offering free information." "Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--Jacket.

Year

2002

Language

English

Publisher

Oryx Press

Editions

3

Pages

320

ISBN

9781573564076

Data source: Wikidata