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Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy · 2009

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About the book

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Book details

Year
2009
Language
English
Publisher
Taylor & Francis
Editions
1
Pages
236
ISBN
9780203871010

Data source: Wikidata

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