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Introduction to Business

Julian E. Gaspar · 2006

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About the book

"Introduction to Business, 2e, is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and brings personal expertise to the course, while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of business concepts, practices, and relationships without unnecessary or disjointed narrative."--Back cover.

Book details

Year
2006
Language
English
Publisher
Houghton Mifflin Company
Editions
4
Pages
640
ISBN
9780618306367

Data source: Wikidata

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