NSCC Faculty
Introduction to Marketing I 2e (MKTG 1010)
NSCC Faculty, Lumen Learning · 2021
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Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. <br />See also <em><a href="https://pressbooks.nscc.ca/nsccprinciplesofmarketingpartwo2e/"> Introduction to Marketing II 2e (MKTG 2005) </a></em>.<br />Supplementary teaching resources available.
Book details
- Year
- 2021
- Language
- English
- Publisher
- NSCC Libraries Pressbooks
- Editions
- 1
- ISBN
- 9781990641176
Data source: Wikidata