Islamic perspectives on marketing and consumer behaviorBikramjit Rishi

Islamic perspectives on marketing and consumer behavior

Name: Islamic perspectives on marketing and consumer behavior
ISBN: 9781466681392

Bikramjit Rishi · 2015

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About the book

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--

Book details

Year: 2015
Language: English
Publisher: Business Science Reference, an imprint of IGI Global
Editions: 1
Pages: 389
ISBN: 9781466681392

Data source: Wikidata

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