Just do it
Donald R. Katz · 1994
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About the book
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
First sentence: During the late Olympic summer of 1992-just days before the superstars of the American basketball team were expected to easily trounce all comers and claim their gold medals-the most casual of sports fans and news-on-the-hour regulars learned that certain members of the vaunted "Dream Team" seemed bent on denigrating one of the most hallowed rituals in all of sports.
Book details
- Year
- 1994
- Language
- English
- Publisher
- Adams Media Corporation
- Editions
- 1
- Pages
- 336
- ISBN
- 9781558504790
Data source: Wikidata
