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Key Account Management

Peter Cheverton · 2004

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About the book

Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).

Book details

Year
2004
Language
English
Publisher
Kogan Page
Editions
7
Pages
368
ISBN
9780749441692

Data source: Wikidata

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