KidfluenceAnne Sutherland
Kidfluence
Anne Sutherland · 2003
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About the book
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Book details
- Year
- 2003
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 256
- ISBN
- 9780071416221
Data source: Wikidata
