Leading Product DevelopmentSteven C. Wheelwright
Leading Product Development
Steven C. Wheelwright · 1994
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About the book
Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives.
First sentence: Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers.
Book details
- Year
- 1994
- Language
- English
- Publisher
- Free Press
- Editions
- 3
- Pages
- 176
- ISBN
- 9781416576341
Data source: Wikidata