Leading Product Innovation

"In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations."--BOOK JACKET. "An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products."--Jacket.

Year

1999

Language

English

Publisher

Wiley

Editions

1

Pages

448

ISBN

9780471345176

Data source: Wikidata