Legendary brandsLaurence Vincent
Legendary brands
Laurence Vincent · 2002
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About the book
"This book serves to help marketers think like storytellers. It provides a look at the narrative cycle that binds consumers to the brand. It liberates storytelling and promotes it to a strategic device for the brand manager, rather than the function of copywriters."--Jacket.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Kaplan Business
- Editions
- 1
- Pages
- 336
- ISBN
- 9780793155606
Data source: Wikidata
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