Brad Kirk
Lessons from a Chief Marketing Officer
Brad Kirk · 2003
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"Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--BOOK JACKET.
First sentence: Succeeding in marketing requires an unusually broad skill set.
Book details
- Year
- 2003
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 2
- Pages
- 240
- ISBN
- 9780071403177
Data source: Wikidata