Lights, Camera, Campaign!
David A. Schultz · 2004
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About the book
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Peter Lang Publishing
- Editions
- 1
- Pages
- 322
- ISBN
- 9780820468310
Data source: Wikidata
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