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Living the Brand

Nicholas Ind · 2001

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About the book

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.

Book details

Year
2001
Language
English
Publisher
Kogan Page
Editions
7
Pages
200
ISBN
9780749450830

Data source: Wikidata

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