Lovemarks

"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.

Year

2004

Language

English

Publisher

powerHouse Books

Editions

3

Pages

224

ISBN

9781576872048

Data source: Wikidata