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About the book

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.

Book details

Year
2013
Language
English
Publisher
powerHouse Books
Editions
1
Pages
192
ISBN
9781576876404

Data source: Wikidata

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