LoveworksSheehan, Brian Associate Professor

Loveworks
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About the book
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Book details
- Year
- 2013
- Language
- English
- Publisher
- powerHouse Books
- Editions
- 1
- Pages
- 192
- ISBN
- 9781576876404
Data source: Wikidata
