loyalty.com
Frederick Newell · 2000
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About the book
"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
First sentence: Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
Book details
- Year
- 2000
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 4
- Pages
- 325
- ISBN
- 9780071387828
Data source: Wikidata
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