Luxury brand management

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Year

2008

Language

English

Publisher

Wiley

Editions

9

Pages

400

ISBN

9780470823262

Data source: Wikidata