Luxury strategyJean-Noël Kapferer
Luxury strategy
Jean-Noël Kapferer · 2009
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About the book
This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Kogan Page
- Editions
- 1
- Pages
- 384
- ISBN
- 9780749454777
Data source: Wikidata