Magic Numbers for Consumer Marketing

"Magic Numbers for Consumer Marketing offers a set of tools for measuring a marketing strategy's competitiveness while highlighting the advantages and limitations of each measurement ratio." "Magic Numbers for Consumer Marketing is the ideal resource for marketers and company leaders who wish to better understand their marketing efforts. If you are interested in gaining a truly competitive edge, then this is the book you need to succeed."--BOOK JACKET.

Year

2005

Language

English

Publisher

Wiley

Editions

1

Pages

228

ISBN

9780470821626

Data source: Wikidata