Making and Selling Cars

"From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.". "James M. Rubenstein documents the story of the automotive industry, which, despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth century."--BOOK JACKET.

First sentence: THE MICHIGAN Historical Commission designated the Ford Motor Company's former Highland Park plant a historical site in 1956.

Year

2001

Language

English

Publisher

The Johns Hopkins University Press

Editions

1

Pages

416

ISBN

9780801867149

Data source: Wikidata