Manage for Profit, Not for Market Share

"In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.

Year

2006

Language

English

Publisher

Harvard Business School Press

Editions

1

Pages

232

ISBN

9781591395263

Data source: Wikidata