A. Lee Blackstone
Manage Globally, Sell Locally
A. Lee Blackstone · 1994
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"... Addresses the factors that make managing the account relationship different from territory management, and offers tools to help the account manager measure success or position within the account. ... Outlines how a team approach can be used to successfully sell at all levels of the customer's organization."--Book jacket.
First sentence: Gene was absolutely right in saying that relationships are the cornerstone of long-term success in strategic account management.
Book details
- Year
- 1994
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 216
- ISBN
- 9780786303304
Data source: Wikidata