Managing media convergenceKenneth C. Killebrew
Managing media convergence
Kenneth C. Killebrew · 2004
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About the book
"Managerial expediency, efficiency and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace."--Jacket.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Blackwell Publishing Limited
- Editions
- 2
- Pages
- 232
- ISBN
- 9780813811086
Data source: Wikidata