Managing online reputation
Charlie Pownall · 2015
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About the book
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant."--
Book details
- Year
- 2015
- Language
- English
- Series
- Palgrave pocket consultants
- Editions
- 3
- Pages
- 236
- ISBN
- 9781137382290
Data source: Wikidata