Managing the China challenge
Kenneth Lieberthal · 2011
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About the book
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Brookings Institution Press
- Editions
- 1
- Pages
- 149
- ISBN
- 9780815722045
Data source: Wikidata
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