Market response modelsDominique M. Hanssens
Market response models
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz · 1989
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About the book
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Book details
- Year
- 1989
- Language
- English
- Publisher
- Springer
- Editions
- 3
- Pages
- 400
- ISBN
- 9780792390138
Data source: Wikidata
