Market segmentationMichel Wedel
Market segmentation
Michel Wedel, Wagner A. Kamakura · 2000
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About the book
"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.
Book details
- Year
- 2000
- Language
- English
- Series
- International Series In Quantitative Marketing
- Publisher
- Kluwer Academic Publishers
- Editions
- 1
- Pages
- 382
- ISBN
- 9780792386353
Data source: Wikidata
