Market smartDan S. Acuff
Market smart
Dan S. Acuff · 2009
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About the book
Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Collins Design
- Editions
- 1
- Pages
- 222
- ISBN
- 9780061697142
Data source: Wikidata
