Marketing 2.0Gerald Corbae
Marketing 2.0
Gerald Corbae, Jacob B. Jensen, Dirk Schneider · 2003
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About the book
"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Springer
- Editions
- 6
- Pages
- 151
- ISBN
- 9783540002857
Data source: Wikidata