Marketing and consumer behaviorInformation Resources Management Association
Marketing and consumer behavior
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About the book
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--
Book details
- Year
- 2015
- Language
- English
- Publisher
- Business Science Reference
- Editions
- 1
- Pages
- 2200
- ISBN
- 9781466673571
Data source: Wikidata
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