Eloise Coupey
Marketing and The Internet
Eloise Coupey · 2001
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Integrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy.
Book details
- Year
- 2001
- Language
- English
- Publisher
- Prentice Hall
- Editions
- 2
- Pages
- 360
- ISBN
- 9780130169754
Data source: Wikidata
