Brendan J. Sweeney
Marketing and the Law
Brendan J. Sweeney, Mark Bender · 2015
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Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.
Book details
- Year
- 2015
- Language
- English
- Publisher
- LexisNexis Butterworths Australia
- Editions
- 1
- Pages
- 751
- ISBN
- 9780409338355
Data source: Wikidata
