Marketing communications
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · 2004
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About the book
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Financial Times Management
- Editions
- 1
- Pages
- 578
- ISBN
- 9780273685005
Data source: Wikidata
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