Marketing encyclopediaJeffrey Heilbrunn
Marketing encyclopedia
Jeffrey Heilbrunn · 1995
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About the book
Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity. The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present.
Book details
- Year
- 1995
- Language
- English
- Publisher
- American Marketing Association
- Editions
- 1
- Pages
- 348
- ISBN
- 9780844235936
Data source: Wikidata