Marketing essentialsLois Farese
Marketing essentials
Lois Farese, Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk · 1991
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About the book
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. - Publisher.
Book details
- Year
- 1991
- Language
- English
- Publisher
- Glencoe/McGraw-Hill
- Editions
- 6
- Pages
- 84
- ISBN
- 9780028200033
Data source: Wikidata
