Brenkert
Marketing Ethics (Foundations of Business Ethics)
Brenkert · 2007
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This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Book details
- Year
- 2007
- Language
- English
- Publisher
- Blackwell Publishing Limited
- Editions
- 1
- Pages
- 256
- ISBN
- 9780631214236
Data source: Wikidata