Marketing excellence
Hugh Burkitt, John Zealley · 2007
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About the book
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners -- both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today's most revealing, readable and above all relevant lessons in Marketing Excellence.
Book details
- Year
- 2007
- Language
- English
- Publisher
- Wiley
- Editions
- 5
- Pages
- 388
- ISBN
- 9780470060278
Data source: Wikidata
